Defiance Analytics and ExchangiFi Enter Strategic Partnership to Market 351 Exchange ETFs to AdvisorsThe partnership pairs Odyssey’s advisor intent scoring with ExchangiFi’s 351 exchange data, giving ETF issuers a way to reach high intent advisors for their 351 exchange ETF launches
Defiance Analytics Launches Odyssey: The Leading AI Marketing Platform for ETF IssuersMIAMI, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Defiance Analytics, the trailblazing marketing technology firm revolutionizing ETF distribution, proudly unveils Odyssey, the first AI-driven advisor attribution platform designed exclusively for ETF issuers. Defiance Analytics has helped ETF issuers market over 200 funds and raise over $30 billion through innovative marketing and distribution strategies. Odyssey establishes Defiance Analytics as the essential partner for asset managers aiming to dominate advisor engagement and drive exponential AUM growth.
